Copywriting

Are you struggling to find the right words? Let me help you tell your story. Good content is the content that audiences want to read. I think about what they want to know as much as what you want to say.

Maybe you are finding it hard to get inspired. Perhaps you feel that your content isn’t getting the hits you expected. SEO is a strange and unwieldy concept that you know you should know but it is impossible to find a place to start.

Or are you simply overwhelmed by the pressure to create blog posts and other content? Too much on your to-do list and not enough time to write.

I can help - consider me your own personal ghostwriter. I create content, tweaking the style and tone of voice for your needs and the nuances of different platforms. I'm fanatical about using plain English and creating the right tone of voice. I am a spelling and grammar perfectionist, so you will receive your copy polished and ready to go.

I don’t just write for the web. I can pull together your copy for marketing collateral or press releases - or craft your annual report to your deadlines. I take on clients for copywriting on a project basis, on retainer, and as an ad-hoc consultant.

Website management

Do you hate your website? You’re not alone!

I offer a complete re-work of your website content, improving flow and copy, so that visitors have the experience that reflects your business. If you are thinking about a new website, I can project manage the process with a development team as well as pull together your copy.

Or, you might want me to step in as your webmaster - I’ll keep your website feeling fresh, dynamic and discoverable.

I have never met a website platform I couldn’t navigate, and have plenty of experience with wordpress, wix, squarespace, weebly, godaddy, and bespoke platforms. I troubleshoot, research solutions and create content. I use effective and smart search engine optimisation (the all important SEO) to ensure the right people find your website.

Content strategy

You’re looking for an external perspective to help you tie all your messaging together. Perhaps you are a new organisation or have been through a change recently, and would like to hone your content. You know that your comms should be consistent but also of value to each audience member - and it seems challenging to align both these objectives.

I can help. I am experienced at supporting businesses and individuals to develop their content strategies. I can work with you to identify your audience needs and business aims, establish your tone of voice and style guides, and create a roadmap for your communications. I am also very comfortable working within well-established brand guidelines and workflows to regularly update content plans. I can help you manage and support your team (whether freelance or in-house) of writers and social media managers.

I use a combination of evidence-based strategies, using analytics alongside gut instinct informed by experience and an understanding of audiences.